Contingency Plans Are Developed in Some Firms for the Best-And

question 71

True/False

Contingency plans are developed in some firms for the best-and worst-case scenarios and for critical events.

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Definitions:

Stimulus-response Presentation

A method used in marketing and advertising to elicit a specific reaction or response from the target audience by presenting a particular stimulus.

Persuasive Sales Presentation

A strategic presentation aimed at convincing the audience to purchase a product or service by highlighting its benefits and value.

Formula Selling Presentation

A structured and pre-prepared sales approach where the salesperson follows a specific sequence to persuade the customer.

Personal Selling Process

The sequence of activities undertaken by a salesperson to engage with a prospect, understand their needs, propose a solution, and finalize a sale.