Examlex
A portfolio matrix is a tool for allocating resources among products or strategic business units on the basis of relative market share and degree of innovation.
Selling Points
Key features or benefits of a product or service that make it attractive to potential buyers.
Promotional Message
A communication designed to advertise or market a product, service, or brand to potential customers.
Price
The amount of money expected, required, or given in payment for something.
Implied Claims
Statements or messages that are suggested indirectly in communication, rather than being explicitly stated.
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