Until Spun Off in 2007,Kraft Was Part of Altria Group,Inc

question 30

Multiple Choice

Until spun off in 2007,Kraft was part of Altria Group,Inc. Kraft had its own management team,mission statement,and target markets different from Altria Group,Inc. Kraft was a _____ of Altria Group,Inc.

• A) product market niche
• B) diversified division
• C) heterogeneous element
• D) strategic alliance
• E) strategic business unit

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Definitions:

Market Share

Market share represents the portion of an industry's sales that is controlled by a particular company, indicating its competitiveness.

Infringes

To violate, as in breaking the terms of a law or a right.

Registered Trademark

A trademark that has been officially recognized and recorded by a governmental entity, granting exclusive rights to the owner for its use in commerce.

License

A license is a legal permission granted by an authority allowing an individual or entity to do something that would otherwise be illegal or infringing on certain rights.