In Order to Expand Its Sales into the U

question 46

Multiple Choice

In order to expand its sales into the U.S.market,BRL,an Australia-based winemaker,agreed to a merger with a U.S.-based wine distribution company.According to Ansoff's Strategic Opportunity Matrix,BRL would be implementing a _____ strategy.

• A) diversification
• B) market development
• C) product development
• D) divestment
• E) product penetration

---

Definitions:

Big Data

Large and complex data sets that traditional data processing software are inadequate to deal with, which require advanced techniques for analysis, capture, search, and storage.

Evidence-Based Management

The practice of making managerial decisions based on the best available scientific evidence, rather than solely on intuition or personal experience.

Expertise

Specialized knowledge or skill in a particular area or field, acquired through education, experience, or training, which distinguishes experts from novices.

Low-Cost Information Technology

Affordable digital tools and systems that facilitate communication, data processing, and management.