Heinz Is Introducing Four Hundred New Products in the Next

question 74

Multiple Choice

Heinz is introducing four hundred new products in the next two years.To know which markets to reach they should first perform a _____.

• A) market diversification analysis
• B) market audit
• C) social audit
• D) market opportunity analysis
• E) niche analysis

Explain the concepts of sensory thresholds and the process of transduction across different senses.

Articulate the theories explaining the perception of pitch, color vision, and pain.

Discuss the role of sensory adaptation and its importance for perception.

Identify and describe the psychological principles behind visual and auditory perception including Gestalt psychology.

---

Definitions:

Conditioned Opposing Response

A response that opposes the unconditioned response to a stimulus, often developed through the conditioning process to mitigate the effects of the conditioned stimulus.

Secondary A2 Component

A component that is not primary but serves as an additional or supplementary element in various systems or models.

Primary A1 Component

The initial segment of the auditory cortex that processes basic auditory information.

Sometimes-Opponent-Process Theory

A theory suggesting emotional reactions are followed by opposite emotional states; initially applied to psychological explanations of drug addiction.