DeFeet International DeFeet International Started as a Cyclist Sock Company. the Founder

question 128

Multiple Choice

DeFeet International
DeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.
-Refer to DeFeet.DeFeet's _____ is what its customers give up to obtain their apparel.

• A) product strategy
• B) place strategy
• C) price strategy
• D) promotion strategy
• E) positioning strategy

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Definitions:

Aerial Bombardment

Military strategy involving dropping bombs from aircraft onto ground targets, often used in warfare to damage infrastructure and enemy forces.

Kyoto Protocol

An international treaty that commits state parties to reduce greenhouse gas emissions, based on the scientific consensus that global warming is occurring and that human-made CO2 emissions are a significant cause.

Carbon Dioxide Emissions

The release of CO2 into the atmosphere, primarily from burning fossil fuels (coal, oil, and gas) for energy and transportation, contributing to global warming and climate change.

Federal Deficit

The financial shortfall when a government's expenditures exceed its revenues within a given fiscal year.