The External Environment Is a Strong Influence on a Target

question 65

Multiple Choice

The external environment is a strong influence on a target market and can provide _____ for the marketing manager.

• A) opportunities and threats
• B) threats and strengths
• C) environmental loopholes
• D) opportunities and weaknesses
• E) product myopia

---

Definitions:

Humility

The quality of having a modest or low view of one's importance, often allowing one to be open to learning and perspectives of others.

Psychodynamic Perspective

A theoretical approach in psychology that emphasizes unconscious psychological processes and contends that childhood experiences are crucial in shaping adult personality.

Empirical Approach

A method of research that relies on direct and indirect observation or experience for the acquisition of knowledge.

Critical Thinking

The intellectual process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating information to reach a conclusion.