A Salesperson Is Trying to Decide Which Element of the Sales

question 42

Multiple Choice

A salesperson is trying to decide which element of the sales presentation mix to emphasize in a particular presentation.She wants to make sure her communication will resonate with the prospect.What term describes the process this salesperson is going through?

• A) visual aids process
• B) vendor analysis process
• C) the customer benefit plan process
• D) persuasive communication process
• E) a communication audit process

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Definitions:

Cash Receipts

The collection of money, including cash and checks, received by a business during a specific period.

Plant Assets

Long-term tangible assets used in the production of goods and services, such as buildings, machinery, and equipment.

Cash Flows

The net amount of cash and cash equivalents being transferred into and out of a business.

Operating Activities

Activities that relate to the primary operations of the company, including cash flows from selling goods and services.