What Is the Salesperson Attempting to Do When He/she Provides

question 1

Multiple Choice

What is the salesperson attempting to do when he/she provides a brief summary of his/her company's relative strengths in the marketplace?

• A) explaining how the FAB formula is used by his/her company
• B) explaining his/her company's "short cycle"
• C) explaining his/her company' competitive advantage
• D) explaining the cost advantages of his/her product
• E) none of these choices are correct

---

Definitions:

Middle-of-the-Road

A course of action or opinion that avoids extremes and adopts a moderate or balanced viewpoint.

Median Voter

A theoretical concept in political economy and public choice theory that suggests policies are determined by the preferences of the median voter when voters are positioned along a single policy dimension.

Voter Type

Refers to categories of voters distinguished by specific characteristics such as political preference, age, or socioeconomic status.

Arrow Impossibility Theorem

A principle stating that no rank-order voting system can be designed that always satisfies three fairness criteria: non-dictatorship, unrestricted domain, and independence of irrelevant alternatives.