Examlex
What is the second of the five mental steps that a prospect goes through in deciding to buy from you?
Low Price
A pricing strategy where goods or services are offered to customers at a price lower than the market average or competitors' prices.
More Elastic
Describes a situation where a product or service's demand changes more significantly in response to a change in price.
Decrease Price
A pricing strategy where a company reduces the cost at which an item is sold in order to stimulate demand or gain competitive advantage.
Price-cost Margins
The difference between the selling price of a product and its cost of production, often expressed as a percentage.
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