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What Is the Second of the Five Mental Steps That

question 67

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What is the second of the five mental steps that a prospect goes through in deciding to buy from you?


Definitions:

Low Price

A pricing strategy where goods or services are offered to customers at a price lower than the market average or competitors' prices.

More Elastic

Describes a situation where a product or service's demand changes more significantly in response to a change in price.

Decrease Price

A pricing strategy where a company reduces the cost at which an item is sold in order to stimulate demand or gain competitive advantage.

Price-cost Margins

The difference between the selling price of a product and its cost of production, often expressed as a percentage.

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