A Method in Which a Salesperson Finds and Cultivates People

question 20

True/False

A method in which a salesperson finds and cultivates people in a community or territory who are willing and able to help the salesperson identify prospects is called a "center of influence."

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Definitions:

Marketing Strategy

A comprehensive plan designed to achieve marketing objectives, such as promoting a product or increasing market share, through various tactics and channels.

Level of Formality

The degree to which language, behavior, or attire is considered appropriate and conventional for a specific setting or situation.

Business Document

Formal written records used in the context of business, including reports, plans, proposals, memos, and contracts.

Style of Writing

The particular manner or approach an author takes in expressing themselves through writing.