The Statement "This Light Bulb Lasts Twice as Long as Competing

question 19

Multiple Choice

The statement "This light bulb lasts twice as long as competing brands," is an example of what kind of statement?

• A)feature
• B)advantage
• C)segmentation variable
• D)market trait
• E)benefit

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Definitions:

Canadian Firm

A business or company that is registered, operates, or is headquartered in Canada.

Subsidiary

A company that is controlled by another company, known as the parent company, often through a majority share of its stocks.

Exchange Rate

The price of one country’s currency in terms of another currency.

Inflation Rate

The tempo at which the universal price levels of goods and services advance, impairing the ability to buy.