In Which Phase of the Buying Decision Process Does a Buyer

question 83

Multiple Choice

In which phase of the buying decision process does a buyer rate his or her preferences among products he or she is considering buying?

• A)need arousal
• B)information collection
• C)information evaluation
• D)purchase evaluation
• E)alternative selection

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Definitions:

Common Features

Attributes or characteristics that are shared among a group of objects, concepts, or phenomena.

Information Processing

A psychological approach studying the mind analogously to a computer, focusing on how information is perceived, processed, and stored.

Memory

is the mental capacity or faculty of retaining and retrieving information, experiences, and skills.

Cognition

Mental activity involved in understanding, processing, and communicating information.