Procter & Gamble's Vidal Sassoon Shampoo Smells the Same Worldwide,but

question 27

Multiple Choice

Procter & Gamble's Vidal Sassoon shampoo smells the same worldwide,but the amount of scent used varies from country to country.This is an example of which type of marketing mix strategy?

• A) countertrading
• B) product invention
• C) global market standardization
• D) product licensing
• E) product adaptation

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Definitions:

Direct Approach

A communication strategy where the main point or request is stated at the beginning, followed by supporting details.

Automated Applicant Tracking System

A software application that enables the electronic handling of recruitment needs, streamlining the hiring process by sorting through applicants automatically.

Effective Closing

The part of a communication (such as a speech, letter, or email) that is designed to conclude the message strongly and leave a lasting impression.

Personal Branding

The practice of marketing oneself and their career as brands, focusing on building a distinctive identity and presence.