All of the Following Statements About Global Marketing Are True

question 32

Multiple Choice

All of the following statements about global marketing are true EXCEPT:

• A) Marketing to target markets throughout the world has become an imperative for business.
• B) Often a U.S.firm's toughest domestic competition comes from foreign companies.
• C) Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home.
• D) Adopting a global vision can be lucrative for a company,and global marketing can offset weak domestic performance.
• E) Foreign competitors have not gained significant market share in the U.S.