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Describe the 5-step process used in dealing with difficult customers.
Reactivity
The change in behaviour often seen when people know they are being observed or filmed. One of the difficulties inherent in in vivo observation and analogue observational settings.
External Validity
The extent to which the results of a study can be generalized to other situations and to other people.
Quasi-Experiment
A research design that lacks the full control of true experimental designs but employs some method of making causal inferences from observed changes.
Correlational Study
A research method that examines the relationship between two variables to determine if a statistical relationship exists.
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