The Steps of the Consumer Decision-Making Process in Order Are

question 85

Multiple Choice

The steps of the consumer decision-making process in order are:

• A) need recognition, alternative aggregation, reevaluation, purchase decision, postpurchase behavior
• B) need positioning, stimulus response reactions, evaluation of alternatives, purchase decision, postpurchase behavior
• C) need positioning, alternative aggregation and divestment, purchase decision, postpurchase evaluation
• D) information search, need positioning, evaluation of alternatives, product trial, purchase decision, postpurchase satisfaction
• E) need recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation

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Definitions:

Independent Variable

A variable that is manipulated or controlled in an experiment to test its effect on the dependent variable.

Coefficient of Correlation

A statistical measure that calculates the strength and direction of a linear relationship between two variables on a scatterplot.

Gas Mileage

A measure of a vehicle's fuel efficiency, commonly expressed in miles per gallon (MPG) or liters per 100 kilometers (L/100km).

Truck Speed

The rate at which a truck travels, typically measured in miles per hour (mph) or kilometers per hour (km/h).