After a Need or Want Is Recognized,a Consumer May Be

question 132

Multiple Choice

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This occurs during which part of the consumer decision-making process?

• A) evaluation of alternatives
• B) information search
• C) cognitive dissonance
• D) consideration stage
• E) product identification

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Definitions:

Relative Pronouns

Words that introduce relative clauses, connecting them to main clauses, and refer to nouns mentioned previously, like who, whose, which, and that.

Redundancies

The occurrence of unnecessary repetition in expression or function, often leading to inefficiency or excess.

White Space

In design, unmarked areas of a document or webpage, which help to separate or group elements visually, improving readability.

Visual Contrast

The difference in color, brightness, or shape that makes an object or its representation stand out from its surroundings.