While Looking at the DVDs at Wal-Mart,Tee Tried to Remember

question 131

Multiple Choice

While looking at the DVDs at Wal-Mart,Tee tried to remember the name of the action movie starring Harrison Ford as an archeologist so he could buy the DVD.Which step of the consumer decision-making process is this?

• A) antecedent search
• B) need recognition
• C) external information search
• D) alternative evaluation
• E) internal information search

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Definitions:

Public Goods

Non-excludable and non-rivalrous products or services that are accessible to all members of a society, such as public parks or national defense.

Common Resources

Goods that are non-excludable and rivalrous, where usage by one person diminishes others' ability to use them, often leading to overuse.

Rival In Consumption

A characteristic of a good or service that means its use or consumption by one individual prevents simultaneous use or consumption by other individuals.

Fire Protection

The study and practice of mitigating the unwanted effects of potentially destructive fires.