In General,detailed,informative Advertisements Are Most Effective for High-Involvement Products Because

question 19

True/False

In general,detailed,informative advertisements are most effective for high-involvement products because consumers actively search for additional information prior to making their decisions.

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Definitions:

Sleeper Effect

A phenomenon in which a message that was initially disregarded or thought ineffective becomes persuasive over time.

Source

The origin or starting point of something, often referred to in research or information gathering.

Communication Model

A framework used to understand the process of sending and receiving messages through verbal and non-verbal means, including the components of sender, message, medium, receiver, and feedback.

People's Behaviors

The range of actions and mannerisms made by individuals in conjunction with themselves or others, often studied in psychology and sociology.