After a Need or Want Is Recognized,a Consumer May Be

question 132

Multiple Choice

After a need or want is recognized,a consumer may be motivated to clarify the options available and generate an evoked set of brands.This occurs during which part of the consumer decision-making process?

• A) evaluation of alternatives
• B) information search
• C) cognitive dissonance
• D) consideration stage
• E) product identification

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Definitions:

American West

A region of the United States generally considered to encompass the westernmost states, associated with frontier history, expansion, and cultural distinctiveness.

General Survey

A comprehensive examination or assessment of a wide range of subjects or areas within a specific field or context.

Federal Government

The national government of a federated state, which is responsible for the areas of governance assigned to it by the constitution.

Big Corporations

Large and influential companies that have significant control over their respective markets, often playing a crucial role in economic and political issues.