There Are Many Travel Agencies in the World

question 87

Multiple Choice

There are many travel agencies in the world.One of the largest is Thomas Cook,which is in England.The slogan the travel agency has used for years is,"Don't just book it.Thomas Cook it." The slogan implies that if you are making any travel plans,you should call the Thomas Cook agency and not some other agency.What learning concept is Thomas Cook relying on with this advertising claim?

• A) selective retention
• B) stimulus discrimination
• C) perceptual generalization
• D) selective generalization
• E) stimulus generalization

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Definitions:

Profit and Loss

A financial statement summarizing the revenues, costs, and expenses incurred during a specific period of time, usually a fiscal quarter or year.

Partnership

A sanctioned business entity managed collectively by two or more persons, with shared control and distribution of profits.

Interest

The cost of borrowing money, expressed as a percentage, or the income earned on invested funds.

Goodwill Method

An accounting approach used to assess the monetary value of goodwill in the merging or acquisition of businesses.