What Is the Difference Between Culture and Subculture? Why Do

question 58

Essay

What is the difference between culture and subculture? Why do marketing managers need to understand culture and subculture?

---

Definitions:

Relaxation Response

A physical state of deep rest in which one experiences a slower respiration and heart rate and lowered metabolism; a standard technique for reducing stress.

Role Underload Stress

Stress experienced when an individual has too few responsibilities or tasks, leading to feelings of underutilization or boredom.

Internal Locus

The belief that one controls their own destiny and outcomes are the result of one's own efforts and characteristics.

Cost Estimator

A professional or tool responsible for predicting the expense associated with projects, products, or services before they are executed or produced.