What Would a U

question 176

Multiple Choice

What would a U.S.company that manufactures the lighted signs used in amusement parks,at outdoor sports arenas,for restaurant promotion,and by state departments of transportation on the sides of roads use to facilitate its market segmentation and targeting if it wanted data that were readily available and usable?

• A) a large amount of marketing research, including scanner data and focus groups
• B) other competing firms as a strategic alliance referral service
• C) government bidding processes
• D) the North American Industry Classification System
• E) derived demand

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Definitions:

Outlook

A personal information manager software system from Microsoft, featuring email, calendar, task manager, and more.

Scheduling App

Software designed to help users create, manage, and keep track of their appointments, meetings, and other events.

Communications

The exchange of information between individuals, devices, or systems through various channels or methods.

Backstage View

A feature in Microsoft Office applications that offers access to file management tasks, like saving, opening, printing documents, and accessing document information and settings.