One Segment of the Business Market Has Primary Goals That

question 151

Multiple Choice

One segment of the business market has primary goals that differ from the ordinary business goals such as profit,market share,or return on investment.This segment includes many schools,churches,and civic clubs and is often called the _____ market.

• A) institution
• B) OEM
• C) service
• D) provider
• E) reseller

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Definitions:

Prescription Drug

Medications that are legally available only with a valid prescription from a licensed healthcare provider.

Customer Awareness

The degree to which potential buyers recognize and understand a product or brand and its attributes.

Allergy Symptoms

Physical reactions or conditions that arise as an immune response to substances that are typically harmless to most people, such as pollen, food, or pet dander.

Product Life Cycle

The cycle through which every product goes through from introduction to withdrawal or eventual demise.