A University Is Considering the Purchase of a Web-Based Course

question 2

Multiple Choice

A university is considering the purchase of a Web-based course delivery system due to increased demand for online courses and degrees. Since the school has not offered online courses before,what type of buying situation does this represent for the school?

• A) value engineering task
• B) modified rebuy
• C) straight rebuy
• D) new buy
• E) derived rebuy

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Definitions:

Dell Computer

An American multinational computer technology company known for its direct-sales model and custom-built personal computers, servers, and related products.

Nike

A global corporation known for designing, manufacturing, and marketing footwear, apparel, equipment, and accessories, especially for sports.

Strategic Planning

A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.

Fully Leveraging

Utilizing all resources, skills, and opportunities to their maximum potential to achieve desired goals or outcomes.