Geography,psychographics,and Benefits Sought Are Examples of Possible Segmentation Variables Used

question 87

True/False

Geography,psychographics,and benefits sought are examples of possible segmentation variables used by marketers.

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Definitions:

Tangible Asset

Physical assets that can be touched and have a finite monetary value, such as buildings, machinery, and equipment.

Property, Plant, Equipment

Property, plant, and equipment (PP&E) are long-term tangible assets that are used in the operations of a business and are subject to depreciation.

Disposal

The process of disposing an asset by selling, exchanging, retiring it, or by destroying it.

Sale

A transaction between two parties where the buyer receives goods, services, or assets in exchange for money or other consideration.