Which Criterion of Useable Market Segments Means the Firm Must

question 102

Multiple Choice

Which criterion of useable market segments means the firm must be able to reach members of targeted segments with customized marketing mixes?

• A) substantiality
• B) identifiability and measurability
• C) accessibility
• D) responsiveness
• E) reliability

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Definitions:

Appearance

The way that someone or something looks to others, encompassing physical attributes and presentation.

Older Women

Females of senior age who experience distinct societal perceptions and realities compared to their younger counterparts.

Implicit Assumption

An unspoken, underlying belief or premise often taken for granted or accepted without evidence in reasoning or decision-making.

Compliment

A polite expression of praise or admiration, typically given to recognize someone's achievement or quality.