If a Market Segment Is Especially Motivated by Coupons in Newspapers,which

question 59

Multiple Choice

If a market segment is especially motivated by coupons in newspapers,which segmentation success criterion is most influential in the success of this program?

• A) responsiveness
• B) identifiability and measurability
• C) substantiality
• D) accessibility
• E) functionality

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Definitions:

Stock Dividend

A distribution of extra shares to a company's shareholders, as opposed to monetary compensation.

Retained Earnings

Profits that have been reinvested in the company rather than distributed to stockholders as dividends.

Fiscal Year

A twelve-month period chosen for accounting purposes and financial reporting, which may or may not align with the calendar year.

Treasury Stock

Shares that were issued and subsequently reacquired by the corporation, reducing the amount of outstanding stock on the open market.