What Is PRIZM

question 184

Multiple Choice

What is PRIZM?

• A) a software program for classifying consumers psychographically
• B) a method of dividing the United States into 66 manageable submarkets
• C) a way to identify the importance of ethnic origin to the proposed target market
• D) a software program for storing purchase habit data
• E) the method of market segmentation used by businesses in the service industry

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Definitions:

Personal Property

Property that is movable, as opposed to real estate. It includes items like furniture, vehicles, and electronic devices.

Intermixing

The act of mixing or blending together different elements or substances.

Constitution

The fundamental principles or established precedents according to which a state or other organization is governed.

Property Ownership

The legal right or title that an individual or entity has over property, including the right to use, sell, lease or transfer it.