A Market Segmentation Study Done by the University of Thessaly

question 165

True/False

A market segmentation study done by the University of Thessaly in Greece classified recreational skiers in terms of their gender,age,and educational levels.The study used psychographic segmentation variables.

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Definitions:

Segment Performance

An analysis of a specific part of a company, such as a division or product line, to evaluate its contribution to the overall performance of the business.

Turnover

The rate at which a company's goods are sold and replaced, or an employee's leaving and being replaced.

Return on Investment

A measure of the profitability of an investment, calculated by dividing the net profit by the initial cost of the investment.

Total Sales

The sum of all sales (revenue) generated by a business within a specific period, reflecting the volume or value of all units sold.