At One Point Heinz Made Ketchup in Multiple Colors Including

question 165

Multiple Choice

At one point Heinz made ketchup in multiple colors including red,green,purple,pink,orange,and teal.While they were popular for a few years,consumers stopped buying the unusual colors and Heinz has dropped back to just making red ketchup.This is an example of the implementation of a _____ strategy.

• A) repositioning
• B) cannibalization
• C) product line extension
• D) product line contraction
• E) divestment

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Definitions:

Labor Costs

The total amount of money a business spends on employee salaries, wages, and other benefits.

Individual Job

Definition: A distinct task or project undertaken by a business, where costs and revenues can be directly attributed and tracked.

Time Tickets

The form on which the amount of time spent by each employee and the labor cost incurred for each individual job, or for factory overhead, are recorded.

Product Cost

Product cost is the total expense incurred to produce and deliver a good or service, including direct materials, direct labor, and manufacturing overhead.