A Group of Middle School Students Stop by a Bicycle

question 180

Multiple Choice

A group of middle school students stop by a bicycle store.The store has just received a new shipment of high-end racing bicycles.The bicycles range in price from $1,200 to $3,000.All of the students want one of these new bikes,but none has the means to buy one.Is this group of consumers a potential market for the expensive bikes?

• A) Yes,they are a potential market since they are all about the same age.
• B) No,they do not have the ability to purchase at this time.
• C) No,to qualify as a market,they must need the product.
• D) Yes,they are a market because this product could satisfy their consumer wants and desires.
• E) Yes,they are a market because this group shares relatively similar product needs and purchasing characteristics.

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Definitions:

Vestibular Senses

The sensory system that contributes to balance and spatial orientation by detecting changes in motion and gravitational pull.

Pain Perception

The subjective experience or interpretation of pain by the brain, influenced by various physiological, psychological, and environmental factors.

Gestalt Psychologist

A psychologist who studies the human mind and behavior as wholes, not by analyzing its parts, emphasizing our innate structures for perception and cognition.

Visual Perception

The ability to interpret and make sense of visual stimuli from the environment through the eyes and brain, encompassing processes such as recognition and interpretation.