All of the Following Are Criteria for Successful Market Segmentation

question 43

Multiple Choice

All of the following are criteria for successful market segmentation EXCEPT:

• A) substantiality
• B) identifiability and measurability
• C) accountability
• D) accessibility
• E) responsiveness

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Definitions:

New Opportunity

A new opportunity refers to a fresh chance or prospect that has arisen, offering potential for growth, advancement, or success in personal or professional realms.

Intangibles

Non-physical factors that cannot be easily quantified, such as brand value, reputation, or employee morale.

Suboptimal Negotiation

A negotiation in which the outcomes or processes are not as good as they could be, often due to inadequate preparation or understanding.

Dilemma Of Honesty

The challenge individuals face when deciding whether to be truthful, potentially causing harm or conflict, or to withhold truth to maintain harmony.