Which Criterion of Useable Market Segments Means the Firm Must

question 102

Multiple Choice

Which criterion of useable market segments means the firm must be able to reach members of targeted segments with customized marketing mixes?

• A) substantiality
• B) identifiability and measurability
• C) accessibility
• D) responsiveness
• E) reliability

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Definitions:

Real Defense

In negotiable-instruments law, any defense that can be used against everyone, including holders in due course. Also called absolute defense and universal defense.

Duress

An action by one party that forces another party to do what need not be done otherwise.

Personal Defense

In negotiable-instruments law, a defense that can be used against a holder but not against a holder in due course of a negotiable instrument. Also called limited defense.

Payment

The transfer of money or goods from one person or entity to another in exchange for goods, services, or to fulfill a legal obligation.