Modern Bride Is a Publication That Contains Articles and Lots

question 75

Multiple Choice

Modern Bride is a publication that contains articles and lots of ads for the bride-to-be.Many young women consult this magazine as they plan their special day.The segmentation base used to define the publication's target market is based on _____ variables.

• A) geodemographic
• B) geographic
• C) family life-cycle
• D) lifestyle
• E) psychographic

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Definitions:

Parental Expectations

The beliefs or standards that parents hold regarding the behavior and achievements of their children.

Stranger Anxiety

A form of distress that babies commonly experience when exposed to individuals who are unfamiliar to them.

American Infants

Babies born in or having citizenship of the United States.

Emotional Development

The process by which individuals learn to recognize, express, and manage their emotions effectively.