All of the Following Statements Are Reasons Why Consumer Goods

question 90

Multiple Choice

All of the following statements are reasons why consumer goods companies take a regional approach to marketing rather than a national approach EXCEPT:

• A) Many firms need to find new ways to generate sales because of sluggish and intensely competitive markets.
• B) A regional approach gives marketing managers control over the competitive environment.
• C) Computerized checkout stations with scanners enable retailers to assess accurately which brands sell the best in each region.
• D) Many packaged goods manufacturers are introducing new regional brands intended to appeal to local preferences.
• E) A more regional approach allows companies to react more quickly to competition.

---

Definitions:

Materials Purchased

The total cost of raw materials bought for use in the production process.

Materials Quantity Variance

The difference between the actual quantity of materials used in production and the quantity expected, multiplied by the standard cost per unit.

Standard Quantity

The expected amount of materials or input needed to produce a unit of output.

Actual Materials

The actual amount of materials used in the production process, measured in physical units or cost.