Clorox Saw Sales of Its Bleach Products Suffer When It

question 90

Multiple Choice

Clorox saw sales of its bleach products suffer when it introduced laundry detergents with bleach as an added ingredient.This is an example of:

• A) demarketing
• B) cannibalization
• C) undifferentiation
• D) repositioning
• E) perceptual confusion

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Definitions:

Competency Perspective

An approach that emphasizes the skills, knowledge, and capabilities that enable an individual or organization to perform effectively.

Task-Oriented

Focused on completing specific jobs or duties efficiently rather than on broader relationship or personal development goals.

Environmental Conditions

The external factors including climate, geography, and natural resources that affect living organisms and human activities.

Implicit Leadership

The idea that leadership qualities are often unconsciously recognized and attributed by followers, beyond explicit leader actions or statements.