While Most Marketing to Generation Y Tries So Hard to Be

question 148

Multiple Choice

While most marketing to Generation Y tries so hard to be hip that it borders on parody,Vans has kept the decades-old brand real and vital for Gen Yers.Marketing programs the footwear manufacturer uses to reach Gen Yers include the Vans Skate Parks,which operate in malls around the country;the wildly successful Vans Warped Tour for alternative music;and the Vans Triple Crown,the brand's answer to the X Games.The segmentation plan used by Vans relies heavily on _____ segmentation.

• A) ethnicity
• B) income
• C) age
• D) gender
• E) occupation

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Definitions:

Self

A concept that embodies the array of beliefs, perceptions, and feelings individuals have about themselves, influencing their behavior and interactions.

Emerges

To come into view or existence; to become apparent or known.

Middle Age

A period of human adulthood that typically spans from around age 40 to 65, characterized by increased self-awareness, stability, and facing aging.

Introverted

An attribute in personality focused on the inner sensations as opposed to outer influences.