General Mills Offers a Deal Where Its Cereal Users Can

question 100

Multiple Choice

General Mills offers a deal where its cereal users can collect box tops and submit them to General Mills to earn money for their children's schools.This program,called the Box Tops for Education Program,is a means of changing light users into heavier users.In other words,it is a form of _____ segmentation.

• A) lifestyle
• B) motive
• C) usage-rate
• D) demographic
• E) personality

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Definitions:

Business Class

A class of airline service that provides enhanced amenities, greater seat comfort, and higher levels of service than economy class.

Probability

This is the estimation of an event's probability, indicated by a number from 0 to 1, where 0 is the impossibility of the event and 1 is absolute certainty.

Smart

Exhibiting intelligence and cleverness, often applied to devices with automated or responsive features due to embedded technology.

Funny

Eliciting laughter or amusement; an attribute of something that is humorous or entertaining.