Levi Strauss & Co

question 13

Multiple Choice

Levi Strauss & Co.recently introduced its new Totally Slimming jeans.The idea for the jeans came from a group session conducted last August in which a group of moms made it clear they were tired of low-rise styles.Instead they wanted jeans that were comfortable while covering-up problem areas,and showing off their figures.Levi's used this _____ data as the basis for designing this new line of jeans.

• A) primary
• B) secondary
• C) dichotomous
• D) convenience
• E) ethnographic

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Definitions:

Consciousness

The awareness of oneself and one's environment, including thoughts, feelings, and sensations.

Preconscious Mind

Part of Freud's psychic apparatus, containing thoughts and feelings not currently in consciousness but can be brought to consciousness.

General Information

Broadly refers to facts, data, or knowledge about a wide range of topics or subjects.

Primitive Side

The aspect of a person's psyche that contains the basic impulses, desires, and instincts inherited from early ancestors.