Everyday Information About Developments in the Marketing Environment That Managers

question 18

Multiple Choice

Everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans is referred to as:

• A) competitive intelligence
• B) marketing information
• C) decision support information
• D) marketing research
• E) observation

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Definitions:

Present

Pertaining to the current time or moment; being in the place under consideration.

Future

The time or period that comes after the present, which has yet to occur and is unknown or uncertain.

Presenteeism

The act of attending work while sick, resulting in reduced productivity and potentially prolonging illness.

Attending Work

The act of being physically present and engaged in the workplace environment as required by one's employment obligations.