When the Boston Symphony Orchestra Wanted to Determine How to Make

question 172

Multiple Choice

When the Boston Symphony Orchestra wanted to determine how to make classical music appeal to younger concertgoers,it hired AMN to conduct a survey.It was important that the survey have a relatively low cost and offer anonymity to respondents to ensure candid answers.Which form of survey research should AMN have used?

• A) mail survey
• B) focus group
• C) in-home personal interview
• D) mall intercept interviews
• E) CLT interviews

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Definitions:

Experiences

Events or occurrences that leave an impression on someone, contributing to their knowledge or altering their perception.

Behavioral Perspective

A way of looking at psychological issues by studying observable behavior and the effects of learning on behavior.

Praised

The act of expressing approval or admiration for someone or something.

Learning Efforts

The exertion of physical or mental energy towards acquiring knowledge or skills through study, practice, or instruction.