Most People Recognize Campbell's as a Brand of Soup,but Campbell's

question 113

Multiple Choice

Most people recognize Campbell's as a brand of soup,but Campbell's also manufactures Pace Picante Sauce,Pepperidge Farms products,Prego Sauce,Swanson Broth,and V8 juice. All these products are part of Campbell's:

• A) marketing equity
• B) product line
• C) product mix
• D) line depth
• E) product modification

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Definitions:

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