There Are Four Promotional Strategies for Dealing with the Unique

question 149

Essay

There are four promotional strategies for dealing with the unique features of services.Name these strategies,and give examples of each,using American Airlines (or another air carrier you are familiar with)as your example service.

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Definitions:

Foucault

Michel Foucault, a French philosopher and social theorist known for his critical studies of social institutions, including the prison system, psychiatry, and the history of human sexuality.

Biopower

Foucault’s term to explain people taking ownership of their bodies and their health.

Health

A state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.

Low-Income Groups

Populations earning significantly below the median income level, often facing economic hardship and limited access to resources.