A _____ Is the Part of the Brand That Can

question 61

Multiple Choice

A _____ is the part of the brand that can be spoken.

• A) brand equity
• B) service mark
• C) trademark
• D) brand name
• E) certification mark

---

Definitions:

Episodic Memories

Memories of specific events or episodes, including contextual details and emotions, that are personally experienced.

Procedural Memories

Memories of the processes involved in performing certain activities, often learned through repetition and practice, such as riding a bike or typing on a keyboard.

Confabulations

Fabricated memories believed to be true by the person but that actually never happened.

Prefrontal Cortex

The part of the brain located at the front of the frontal lobe, involved in complex behaviors including decision making and moderating social behavior.