Which of the Following Statements Describes an Advantage to Retailers

question 86

Multiple Choice

Which of the following statements describes an advantage to retailers associated with developing their own brands?

• A) Dealers must market the brand, thus cutting into the gross margin.
• B) Higher gross margins are available on private brands.
• C) Private brands, particularly those owned by discounters, are perceived to be of a higher quality.
• D) Dealers often buy in large quantities and thus always have a ready supply.
• E) Private brands are normally delivered more promptly by the manufacturer.

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