Examlex
If a good is nonrival, then:
Perceived Risk
The potential for loss or adverse outcomes that consumers believe may result from a purchase decision or certain behavior.
Utility
In economics, the satisfaction or benefit derived by consumers from consuming a good or service.
Shopping Experience
The totality of a customer's interactions and perceptions about purchasing goods or services at a retail or online store.
Utilitarian
Pertaining to or advocating the philosophy that actions are right if they are useful or for the benefit of a majority.
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