A Company Has Learned Members of Its Target Market Are

question 77

Multiple Choice

A company has learned members of its target market are likely to collect more information and evaluate more brands than early adopters.They are cautious and thoughtful and do not try the product without asking someone else.The customers' dominant characteristic is deliberateness.In terms of the diffusion process,these customers are most likely:

• A) innovators
• B) early minority
• C) laggards
• D) early majority
• E) late majority

---

Definitions:

Sales-Oriented

Pertains to strategies or cultures within businesses that prioritize achieving sales targets, often at the expense of customer satisfaction or long-term branding.

Pricing Strategy

A company's plan or approach towards setting prices for its products or services to maximize profitability and meet the market demand.

Corporate Direction

The strategic guidance and overall goals set by a company's leadership, defining its mission, vision, and long-term objectives.

Marketing Strategies

Plans designed to effectively allocate resources to achieve marketing objectives and maximize market share and profitability.