Which Product Factor Influencing the Rate of Adoption Represents the Degree

question 78

Multiple Choice

Which product factor influencing the rate of adoption represents the degree of difficulty involved in understanding and using a new product?

• A) complexity
• B) compatibility
• C) relative advantage
• D) observability
• E) trialability

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Definitions:

Catharsis

Emotional release. The catharsis hypothesis maintains that “releasing” aggressive energy (through action or fantasy) relieves aggressive urges.

Emotional Release

The process of letting go of pent-up emotions, often leading to a sense of relief or catharsis.

Disturbance

An interruption or disruption in the usual condition, process, or state of a system or environment.

Inhibition

The restraint or suppression of an action, emotion, or thought.